National Historic Landmark Plaque

Historical Use

This plaque is located on the south facing wall. It reads:

"Provo Commercial Historic District

104 West Center

R. Spencer Hines, a pharmacist who made his money in the Tintic mines, constructed this building in 1885 as a drug store and saloon (The Palace) and rebuilt it to its present shape in 1890. Hines was a member of the Independent Order of Odd Fellows (I.O.O.E), the first fraternal order formed in Provo, an organization which utilized the second floor of this building during 1890-93. In 1893 the second floor was rebuilt to create a rooming house. The drug store continued in operation and eventually became known as Hedquist Drug Store, Ivan's Drug, Stone Drug, Sanitary Cafe, Cozy Cafe, and Provo Pharmacy. Restaurants, such as the Vienna Cafe, have operated in the former saloon area.

Marker placed in 1998"

Current Use

It is currently being subdivided by many companies. The section documented here is owned by Wallaroo Media, a digital marketing and web development firm. Below is an excerpt from their website.

"Wallaroo Media was established in 2008. We began doing search engine optimization and social media management for just one small local company in northern California. That company is now ranked number one in Google for all its primary search phrases nationwide! From there Wallaroo expanded and now has local, national, and international clients in several different industries. Wallaroo Media’s commitment to its clients is simple: * No company will work harder than us to get your website to the top of the search engine results. We deliver results you can see. * We are available by phone or email anytime. Don’t hesitate to contact us with any questions. We want your website to succeed. * We will not take any of your competitors as clients. We want to focus on you and only you. We want your website to be at the top.

We are focused on results, but we like to have fun too. We strive to think of creative and innovative ways to promote your company online. We believe that the best results can be achieved through truly engaging and memorable marketing campaigns. We feel that we’re the best Utah SEO company. The primary thing that sets us apart from our competitors is that we focus solely on increasing your revenue. Contact us today to see why all our clients love us!"

Is it publicly accessible?

While Wallaroo is a private company, they frequently have visitors, even lending out space to local art shows and other events. I'm sure they would be more than happy to give tours to anyone that would want.

Current Address

120 West Center Street, Provo, Utah 84601